2021
PRODUCT DESIGN
ART DIRECTION
UX/UI
We were tasked with reimagining the Starbucks® At Home website to create a vibrant, immersive experience.
The goal was to design a fresh, visually rich platform that inspires users through curated recipes, featured products, in-depth coffee guides, educational articles, and a seamless e-commerce experience.
User Journey
A Seamless Path to Coffee Discovery
The product discovery journey was designed to be smooth and interactive, empowering users to effortlessly explore both their go-to favourites and exciting new coffee varieties through a user-friendly filtering system and an intuitive checkout experience
Interface
Scalable Design, Seamless Performance
We developed a cohesive design system for the website to ensure a consistent visual identity across all pages, screen sizes, and devices. This approach not only preserved the brand’s distinctive aesthetic but also allowed us to optimise assets for faster performance delivering a smooth experience without sacrificing visual richness.
Personalisation
Find Your Perfect Brew
We designed a fun and intuitive three-question quiz that helps customers find their perfect coffee match in just moments. Based on their responses, users are directed to products that suit their taste, paired with inspiring recipes to enjoy with their chosen blend. Behind the experience, the tool also provides valuable insights into customer preferences, enabling Starbucks® to deliver more tailored content and recommendations over time.
