2016
PRODUCT DESIGN
ART DIRECTION
UX/UI
We embarked on designing a digital hub for The House of Peroni, a digital experience celebrating Italian culture and creativity.
Spanning multiple iconic venues across London, the platform served as the connective thread between immersive installations, fashion showcases, culinary events, and artistic collaborations, capturing the essence of modern Italian expression in the heart of the city.
“Sprezzatura”
Effortless elegance, the art of making something difficult appear easy and natural.
We have created a digital experience that felt effortlessly elegant, deceptively simple, and quietly powerful. It’s grace with subtlety, style without arrogance, and skill without showiness. Think of a perfectly tailored suit that looks like it was thrown on casually, or a dish that appears simple but reveals layers of complexity.
Design
The Grid behind the surface
The design exudes effortless elegance, but beneath its calm surface lies a meticulously crafted grid system that brings clarity, balance, and intention to every element. This hidden structure ensures the layout feels natural and fluid while maintaining a quiet sense of order and refinement.
