Reimagining Asahi Super Dry’s digital presence, honoring its legacy with a bold, modern twist
We brought Asahi Super Dry’s legacy to life through bold, contemporary visuals and immersive digital storytelling. The experience takes users on an evolutionary journey, from the brand’s pioneering beginnings to its modern global identity, brought to life through interactive animations
2018
PRODUCT DESIGN
ART DIRECTION
UX/UI MOTION
Engagement
A Motion-Driven Journey with Asahi’s Iconic Bottle
We designed a motion-led website experience centered around the iconic Asahi Super Dry bottle, transforming it into the core navigation element. By replacing traditional menus with direct user interaction on the bottle itself, we crafted a playful yet elegant journey that invites exploration and deepens the emotional connection to the brand.
